Check crawl basics
robots.txt and sitemap.xml can reveal obvious crawl and discovery problems quickly.
Check page signals
HTTPS, canonical, viewport, title, meta description, H1 structure and schema provide a concise technical picture.
Use API evidence selectively
PageSpeed SEO, performance, accessibility and best-practices categories can add context when they return reliably.
Do not overclaim
A mini audit cannot prove full SEO health, legal compliance or security. State exactly what was observed.
Frequently asked questions
What should I prioritize when evaluating technical seo software?
Prioritize verified data quality, workflow fit, clear ownership, measurable outcomes, and graceful handling of provider failures before comparing feature counts.
Can AI replace the human sales process?
AI can remove repetitive preparation and administration, but teams still benefit from human judgment for nuanced qualification, sensitive claims, exceptions, and relationship-building.